Guide · K-12 schools · India

School admission follow-up CRM workflows for India

A hub for admission heads mapping enquiry stages, counsellor SLAs, and automation steps on a platform-backed admissions revenue system—not personal WhatsApp threads or spreadsheet callbacks.

Workflow table

Enquiry stage, follow-up SLA, and automation step

Use this table in leadership reviews and counsellor onboarding. Pair it with the admissions automation workflow blog for step-by-step ops detail.

School admission follow-up CRM workflow (India) — enquiry stage to enrolled
Enquiry stageFollow-up SLAAutomation step
New enquiry (form, Meta, walk-in)First human or templated ack within 15 minutes in peak seasonAuto-capture lead, assign counsellor owner, send WhatsApp ack template
Qualified — campus visit interestVisit slot proposed within 24 hours; reminder 24h before visitCalendar invite + WhatsApp reminder sequence; escalate if no reply in 48h
Application / document collectionChecklist shared same day; nudge at 72h if documents incompleteTemplate with document list; activity task for counsellor when parent uploads
Fee discussion / seat holdCallback within one business day after parent asks fee or scholarshipPipeline stage change triggers counsellor queue + optional fee PDF link
Enrolled / waitlistedWelcome pack within 24h of fee confirmation; waitlist touch every 7 daysEnrolled stage syncs to reporting; waitlist drip with opt-out compliance
Cluster reads

Three admission blogs to read with this hub

Pilot one intake season on the platform

Start with enquiry capture, counsellor queue, and WhatsApp follow-up on Swayam AI Labs—then expand across campuses on the Admissions Revenue System.