Education CRM for schools in India (admissions leads)
How to evaluate CRM features before you redesign follow-up.
A hub for admission heads mapping enquiry stages, counsellor SLAs, and automation steps on a platform-backed admissions revenue system—not personal WhatsApp threads or spreadsheet callbacks.
Use this table in leadership reviews and counsellor onboarding. Pair it with the admissions automation workflow blog for step-by-step ops detail.
| Enquiry stage | Follow-up SLA | Automation step |
|---|---|---|
| New enquiry (form, Meta, walk-in) | First human or templated ack within 15 minutes in peak season | Auto-capture lead, assign counsellor owner, send WhatsApp ack template |
| Qualified — campus visit interest | Visit slot proposed within 24 hours; reminder 24h before visit | Calendar invite + WhatsApp reminder sequence; escalate if no reply in 48h |
| Application / document collection | Checklist shared same day; nudge at 72h if documents incomplete | Template with document list; activity task for counsellor when parent uploads |
| Fee discussion / seat hold | Callback within one business day after parent asks fee or scholarship | Pipeline stage change triggers counsellor queue + optional fee PDF link |
| Enrolled / waitlisted | Welcome pack within 24h of fee confirmation; waitlist touch every 7 days | Enrolled stage syncs to reporting; waitlist drip with opt-out compliance |
How to evaluate CRM features before you redesign follow-up.
Template categories, ack SLAs, and counsellor handoff triggers.
Operational workflow from enquiry to enrolled—not a software shopping list.
Start with enquiry capture, counsellor queue, and WhatsApp follow-up on Swayam AI Labs—then expand across campuses on the Admissions Revenue System.